2016.06.21 - Press Release - Axl Rose Partners With Boutique Watch Brand HYT

Axl Rose Partners With Boutique Watch Brand HYT

Boutique watch brand HYT, which is famous for its groundbreaking use of liquid as the time-telling display, is honored to count Axl Rose as a new "Friend Of The Brand," partnering with the iconic singer and founder of legendary rock band Guns N' Roses. In honor of Rose joining the HYT family, a limited-edition watch will be created to celebrate this new friendship.

"Axl is a huge fan of watches in general but when he came across HYT he was really blown away," explains Vincent Perriard, HYT co-founder and board member). "Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very rock 'n' roll!"

Mehmet Korutürk, co-founder of Magnat Creative Agency, adds : We are really excited to be part of the collaboration between Mr. Axl Rose — a true rock icon — and HYT, one of the most cutting-edge companies in Haute Horlogerie."

This partnership will be based on the creation of a limited edition of one of HYT's most iconic timepieces: the Skull. The watch will be presented at the next SIHH, in January 2017 in Geneva.